Lynda - Marketing Analytics: Segmentation and Testing

If you're a digital marketer looking to enhance your campaigns, then this course is for you. In this course, digital marketing consultant Adriaan Brits shows you—with real-world examples in Google Analytics—how to optimize your campaigns by segmenting and testing them, and then how to analyze your results.

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تاریخ انتشار

An understanding of how to segment and test marketing campaigns with analytics is a useful addition to any digital marketer's toolkit. In this course, digital marketing consultant Adriaan Brits shows you—with real-world examples in Google Analytics—how to optimize your campaigns by segmenting and testing them, and then how to analyze your results. To begin, Adriaan explains why digital marketers segment and test their campaigns. He also goes over the difference between planned and retroactive segmentation, and how you can use these concepts to efficiently organize your workflow. Next, using case studies, he shows you how to set up segments for testing in Google Analytics for technological, demographic, behavioral, social, and email campaign types. Finally, he provides tips and tricks for testing with analytics, and offers practice tasks that you can replicate using your own Google Analytics account.

سطح دوره پیشرفته
53m 4s
زمان دوره
195
تعداد بازدید
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Adriaan Brits