Lynda - Marketing Analytics: Presenting Digital Marketing Data

Learn how to effectively present digital marketing data from Google Analytics to your stakeholders. Structure your digital marketing report, interpret and present insightful data, and view live examples that show you how to tackle each section of your report.

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تاریخ انتشار

In this course, you'll learn how to effectively present digital marketing data from Google Analytics to your stakeholders. To begin, instructor Adriaan Brits goes over the different ways to structure digital marketing reports and points out the most commonly used report components. Next, you'll learn how to create a video report, locate helpful data sources, and evaluate the structures of digital and conventional reports aimed at different audiences. In addition, you'll learn how to interpret your data and use hedging words and visualization within Google Analytics to present your data in an impactful way. Finally, Adriaan uses live examples to show you how to tackle each report section: executive summary, introduction, key findings, opportunities and trends, and report recommendations.

Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

سطح دوره پیشرفته
54m 43s
زمان دوره
279
تعداد بازدید
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Adriaan Brits