Designers generate ideas every day. Some are small, some are average, and then there's the select few that are truly big ideas—the type that change behaviors, shake landscapes, and spawn copycats. But what makes a big idea? Here, Stefan Mumaw reveals the seven characteristics of ideas that resonate. He'll show you what big ideas look like, using examples from real-world companies like Dove, Volkswagen, TNT, and Google, and teach you how to unlock the potential in your own ideas and connect with your audience in a "big" way.