Lynda - Marketing Foundations: Competitive Market Analysis

Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.

تاریخ انتشار

By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she explains how to conduct a competitive analysis for your business. In addition to explaining the value of a competitive analysis, Deirdre shares best practices for conducting research on your competition, and discerning your own strengths and weaknesses. She also discusses how to analyze your competitor's strategies to inform your future goals. Finally, Deirdre shows you how to evaluate the outcome of your analysis.

LinkedIn Learning ( is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

سطح دوره متوسط
1h 1m
زمان دوره
تعداد بازدید
Deirdre Breakenridge