Lynda - CMO Foundations: Marketing for Social Change

Learn how to align your organization's marketing with causes that create real impact for your business.

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تاریخ انتشار

Aligning your company's marketing with a good cause can both bolster your company's reputation and help to make the world a better place. In this course, join Drew Boyd as he shows chief marketing officers and senior marketers how to implement and test different communication styles, and how to get a cause marketing program working at their organization. Drew covers picking a cause and nonprofit or other organization to partner with; leveraging multiple external and internal channels to promote a cause; and creating the right digital platforms for customers to share their experiences. He also explains how to measure your cause marketing results.

سطح دوره متوسط
37m 22s
زمان دوره
221
تعداد بازدید
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Drew Boyd