Lynda - Managerial Economics

Make more economically sound business decisions. Learn how to use managerial economics to strategize and solve business problems, from understanding demand and competition to pricing products.

تاریخ انتشار

Managers can use economics to strategize and solve a variety of business problems, from the mundane to the mission critical. In this course, IMD Professor of Strategic Marketing Stefan Michel explains how to use economic theory to answer strategic questions such as…

  • What are customers buying? (demand theory)

  • What should we produce? (production theory)

  • Which costs do I need to worry about now? (cost theory)

  • What market am I in? (competition theory)

  • What should we charge for it? (pricing theory)

To understand what managerial economics looks like in practice, Stefan explains how Google's auction-based advertising system employs the principles of game theory and how understanding this can help decision makers to outmaneuver their competitors. is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.

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سطح دوره متوسط
1h 20m
زمان دوره
تعداد بازدید
Stefan Michel