تعداد دورهها: 14
Get a framework for branding, and learn how to develop and launch a brand and measure its success.
Learn how to choose a name that reflects your brand's core values, distinguishes you from the competition, and is both simple and memorable, with these 5 short branding tips!
Master the foundational concepts of search engine optimization (SEO). Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.
Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.
Drive innovation at your organization. Learn how to use training and motivation, process improvement, and internal auditing to encourage a culture of innovation.
Robbie Kellman Baxter
Learn to thrive at the C-level and move beyond the marketing department by building better relationships with the C-suite, CEO, and board of directors.
Learn how chief marketing officers can create a marketing culture where team members are inspired, engaged, and motivated to participate in company programs.
Learn how to effectively leverage Google Tag Manager. Discover how to work with accounts, leverage the Google Analytics built-in tags, fire events using triggers, and more.
Learn how to become an effective marketing leader, face the challenges of the modern marketing landscape, and win the hearts and minds of stakeholders. If you interact with, or market to CMOs, learn how they think and thrive.
Local SEO is critical for local businesses. Learn to achieve maximum visibility on search engines, and drive more foot traffic and web traffic to your business.
Discover how to build a go-to-market (GTM) plan for your next product or service. Learn how to craft a winning product strategy, drive better channel performance, evaluate KPIs and metrics, and more.
Keep up with your digital marketing campaigns using Adobe Experience Manager (AEM). In this course, Kevin Schmidt provides a tour of AEM and shows you step-by-step how to create pages with text, add images, modify properties, manage assets, and publish. He helps you quickly grasp the basics of content authoring and asset management so you can get started with AEM.
Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.
Enrich your product marketing skill set. Learn how to collaborate with different stakeholders, define your audience, and create a go-to-market strategy.
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