دوره‌های Marketing / B2B Marketing

تعداد دوره‌ها: 26

Lynda - Lead Generation: Social Media

Billy Gene Shaw B2B Marketing

Dramatically increase lead volume and quality without increasing your budget. Get practical strategies for identifying your true audience and crafting effective social media ads.

Lynda - Transform Your Personal Brand

Goldie Chan B2B Marketing

Learn how to develop a powerful brand story that expands your network, supports your business, and propels your career forward.

Lynda - Advertising on Instagram

Anson Alexander B2B Marketing

Join marketing expert Anson Alexander as he covers the basics of creating, running, measuring, and tracking ads on Instagram.

Lynda - Advertising on Pinterest

Anson Alexander B2B Marketing

Harness the power of the promoted pin. Learn how to create effective, engaging pins and winning campaigns on Pinterest, as well as track conversions and audience engagement.

Lynda - Public Relations Foundations

Deirdre Breakenridge B2B Marketing

Learn a modern approach to public relations. Discover an eight-step PR process to create media exposure, sway consumer opinion, and maintain a good reputation.

Lynda - Advertising on LinkedIn

AJ Wilcox B2B Marketing

Learn all about advertising on LinkedIn. Get acquainted with the platform’s capabilities, as well as how to prepare a strategy for creating effective ads on LinkedIn.

Lynda - Marketing on LinkedIn

Marcus Murphy B2B Marketing

Learn how to market your small, medium, or solo business on LinkedIn. Get tips for building a solid LinkedIn profile and company page, crafting your content strategy, and more.

Lynda - Account-Based Marketing Foundations

Sangram Vajre B2B Marketing

Concentrate your marketing efforts to achieve maximum results. Learn the fundamentals of account-based marketing and create more engaging, targeted, and successful B2B marketing campaigns.

Lynda - B2B Marketing on LinkedIn

Viveka von Rosen B2B Marketing

Learn best practices, tips, and strategies for effectively conducting B2B marketing on LinkedIn. Discover how to utilize this powerful platform to increase the visibility of your company and employees.

Lynda - Product Marketing Foundations

Brad Batesole B2B Marketing

Learn the essentials of product marketing. Discover how to strategically create and launch products that align with your customers' wants and needs.

Lynda - Offline Marketing Foundations

Brad Batesole B2B Marketing

Learn how to use offline marketing strategies such as direct mail and print ads to reach your customers in the real world.

Lynda - Blogging for Your Business

Martin Waxman B2B Marketing

Learn the ins and outs of using a blog as part of a business marketing strategy.

Explore the world of customer targeting and how it can help you find and keep the best customers. Learn how to reach B2C and B2B customers and leverage buyer personas in your marketing.

Learn the core marketing skill of messaging and positioning. Differentiate your products and services from the competition and helps customers understand your unique value.

Do social selling right. Learn how to maximize engagement on Facebook, LinkedIn, and Twitter by sharing more compelling, targeted content.

Learn effective pricing strategies for marketing business-to-business (B2B) products and services.

Learn how to write and publish content in important media outlets. Get tips for pitching stories and building relationships with publications.

Learn how the marketing funnel works. Discover how to use the funnel to understand the customer's journey on the path to purchase, and create more effective marketing campaigns.

Lynda - Ideation for Marketers

Brad Batesole B2B Marketing

Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.

Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.