دوره‌های Marketing

تعداد دوره‌ها: 137

Lynda - Using Accessibility to Improve SEO

Morten Rand-Hendriksen Accessibility

Make web sites more accessible and search engine friendly through proper markup and web standards compliance.

Lynda - Digital Marketing Trends

Martin Waxman Advertising

Stay up to date on the latest trends in digital marketing. Get biweekly tips to reach your target customers in new and exciting ways.

Lynda - Advertising on Instagram

Anson Alexander B2B Marketing

Join marketing expert Anson Alexander as he covers the basics of creating, running, measuring, and tracking ads on Instagram.

Lynda - Advertising on Pinterest

Anson Alexander B2B Marketing

Harness the power of the promoted pin. Learn how to create effective, engaging pins and winning campaigns on Pinterest, as well as track conversions and audience engagement.

Lynda - Marketing to Diverse Audiences

Jonathan Jackson Advertising

Learn to reframe discussions around diverse marketing so you can build engaging marketing experiences.

Lynda - Local Marketing Foundations

John Jantsch B2C Marketing

Learn how to market a business to local customers using Google, Yelp, Facebook, and other local marketing tools and best practices.

Lynda - Voice Search Marketing

John Jantsch B2C Marketing

Discover tools and techniques to optimize your site, content, and marketing strategies for voice-activated search.

Lynda - Public Relations Foundations

Deirdre Breakenridge B2B Marketing

Learn a modern approach to public relations. Discover an eight-step PR process to create media exposure, sway consumer opinion, and maintain a good reputation.

Lynda - Advertising on LinkedIn

AJ Wilcox B2B Marketing

Learn all about advertising on LinkedIn. Get acquainted with the platform’s capabilities, as well as how to prepare a strategy for creating effective ads on LinkedIn.

Lynda - Influencer Marketing Foundations

Chelsea Krost B2C Marketing

Discover how to use influencer marketing—key partnerships with influential peers and personalities—to promote your business.

Lynda - Advanced Google Ads (AdWords)

Adriaan Brits Advertising

Take your Google Ads skills to the next level by learning advanced tips and tricks that can help you get more out of the popular advertising analytics tool.

Lynda - How Marketers Collect and Use Your Data

Matt Bailey Customer Experience

Learn how marketers actually gather and use your data, as well as what you can do to better manage your privacy.

Lynda - Offline Marketing Foundations

Brad Batesole B2B Marketing

Learn how to use offline marketing strategies such as direct mail and print ads to reach your customers in the real world.

Lynda - Marketing: On Assignment

Curtis Richardson B2C Marketing

Get marketing tips for the modern age. Popular YouTuber Curtis Richardson delivers two-minute tips on branding, seasonal marketing, viral videos, and more.

Lynda - Advanced Consumer Behavior

Michael R. Solomon B2C Marketing

Join thought leader Michael Solomon as he takes a deep dive into the internal and external forces that influence consumer behavior.

Learn how to align your organization's marketing with causes that create real impact for your business.

Lynda - Learning Google AdSense

Anson Alexander Content Marketing

Learn how to generate revenue from your website by displaying ads with Google AdSense.

Lynda - Setting a Marketing Budget

Luan Wise Small Business Marketing

Marketing is an important business investment. Find out about the costs of marketing and the different ways a marketing budget can be set.

Lynda - Advertising on Facebook

Megan Adams Social Media Advertising

Amplify your social media marketing campaigns with Facebook advertising. Learn how to budget, create, place, and manage Facebook ads.

Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.